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Great SEO begins at the code level. Building technical search engine optimization (SEO) foundations into your website during development is far more effective than trying to patch it post-launch. Use this checklist to build search-optimized sites from day one.
⚡ 1. Speed and Performance (Core Web Vitals)
Search engines favor fast sites that offer excellent experiences:
- Image Optimization: Serve images in modern formats (WebP/AVIF), compress assets, and use responsive sizes.
- Minimize Bundle Sizes: Use tree-shaking, code-splitting, and lazy loading to keep payloads small.
- Server-Side Rendering (SSR): Use frameworks like Next.js to deliver pre-rendered pages to search crawlers.
📐 2. Semantic HTML & Schema Markup
Crawlers rely on clear structures to parse and rank page content:
- Heading Hierarchy: Use exactly one
<h1>per page, followed by nested<h2>and<h3>tags. - Structured Data: Implement JSON-LD schema markup for organizations, articles, and products.
- Descriptive Attributes: Add meaningful
alttext to images and descriptive anchor texts to internal links.
🔒 3. Indexing & Security
Ensure crawl engines can access your site without issues:
- Sitemap & Robots: Dynamically generate an up-to-date XML sitemap and a custom robots.txt.
- HTTPS Security: Ensure SSL certificates are properly installed and enforce secure redirects.
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